Safari Drive is a modern real estate development in Old Town Scottsdale. The task was to develop unique ways to announce their new project. Since the project was still being developed we couldn't actually show anything besides working CAD drawings. The creative idea instead was led by an illustration concept that resembled 1960's mid-century styled illustrations. The finished creative stood out amongst a sea of stock photography. I selected Jon Arvisu for the illustrations and I'm still in awe at how great it all turned out.
My role:
Senior Art Direction & Design work done while working at Lavidge — Phoenix, Arizona
Illustration: Jon Arvizu