About Melissa Mcfarlin
Hello, I'm Melissa, a marketing expert with over 20 years of experience in the industry. I have a natural flair for delivering innovative campaigns and comprehensive marketing strategies that drive business growth. My skill set spans a variety of areas, including user experience design, branding, product marketing, digital marketing, content creation, social media, and analytics.
Throughout my career, I have built a track record of success in driving brand awareness, customer acquisition, and revenue growth for diverse companies across various industries. As an adept problem-solver, I excel at identifying and addressing challenges, leveraging data insights to make informed decisions and develop effective marketing solutions.
I am passionate about continuous learning and innovation, and I strive to stay ahead of emerging trends and technologies. I am committed to excellence and take a personable and collaborative approach to working with clients and colleagues to bring marketing visions to life.
Current and Past Clients
Velodyne Lidar, Chopra Global, Technicolor, Zari Life, Regence, Matrix, Activate Health Marketing Agency, Axon (Formerly Taser), Trellis, Shea Homes Trilogy, Republic Services, Dole, Blue Cross Blue Shield of Arizona, Leslie's Pools, Robson Ranch, Arizona Diamondbacks, 98.7FM Arizona Sports Network, Fox Sports, Phoenix Zoo, Meritage Homes, Isagenix, Massage Envy, Sanctuary Resort, Enchantment Resort, Golden Door Spa, Lifelock, American Express, Arizona Office of Tourism, Scottsdale CVB, Shutters on the Beach, Casa Del Mar, Arizona Grand Resort among others.
Skills
Digital Marketing, Web Design, Social Media, Product Marketing, Strategy, Data Visualization, Art Direction, Graphic Design, Email Marketing, Content Creation, Digital Design, Tradeshow/Event, B2B, Technology, UX/UI, Copywriting
“I cannot praise Melissa enough. She is one of the most talented art directors I’ve ever worked with in my long career. Melissa always pushes people and clients to be better and looks for unique solutions to marketing problems – whether it be a social experience, ambient executions, more strategic media and digital applications – she’ll pitch for it. She has exquisite taste and keeps up-to-date with design and marketing trends. I was always amazed at her ability to make quick design and editing decisions; her on-set demeanor and mad set-styling skills; her swift problem-solving and acumen, and sheer creative genius. Melissa is a true asset to whomever she works with and for.”
“Melissa is a spectacular art director. Hire her in whatever capacity she wants - freelance, full-time, part-time, guru-mode, whatever - she’s a brilliant conceptual thinker, a team-oriented collaborator, a strong presenter and a talented designer. In short, she’s the definition of a professional creative. She pushes for insights, develops strong strategy-driven campaigns and executes with passion. She makes everything she works on better. Much better.”