LimeLit Publicity is a new business venture by Rebecca Hasulak. Rebecca comes with a strong background in public speaking, coaching, strategy, development and execution of PR and content programs. All which has led to her next endeavor, LimeLit Publicity. I was tasked to create the entire brand that was clean and minimal and had a color palette that "felt like her." Overall her target market will be women but we didn't want to make the brand feel to overly feminine. This new venture relies on face-to-face meetings so created a business card system that tied in well with the website was very important.