Dole, the world's largest producer and marketer of fresh fruit and vegetables came to Lavidge asking for a direct marketing campaign targeting grocery store buyers to keep Dole top-of-mind and educate them on their next banana marketing campaign. The images on the left portray the gift boxes that were mailed to the buyers containing creative ways to cook or blend bananas recipe cards, campaign posters and all the fresh ingredients needed to get right to cooking. This took a huge amount of coordination with a fulfillment company and getting the product done on budget and most importantly on time. The result was so well received they extended the campaign and created additional marketing materials and out-of-home ideas to continue the concept to consumers.
Senior Art Direction & Design work done while working at Lavidge — Phoenix, Arizona
Illustration: Jon Arvizu