Nobody likes being judged but when you enter a design award show that's exactly what you are doing. It's painful, but rewarding when you win and worth the suffering. This poster needed to speak to creatives who would enter the show and remind them the due date and get them excited for the event. My concept for the show was "Draw out the suffering." Paired with bright neon typography and unique photos of typical American events where things are being judged, it hit the idea of being judged head on in a unique way.